Believe it or not, but it is indeed true that globalization has led to digitization. In the current scenario, a huge part of one’s marketing strategy is involved in being digitally present. Isn’t it? In the era where wide range of business and customers stay 24×7 online, everyone wants to reach their audiences with a flash of a bolt. And digital marketing has made it quite easier for marketers to reach their target audience quicker and that too with just a fraction of the traditional marketing cost.
As marketing strategists, it is extremely necessary to understand the needs and demands of a person and what is it that he is trying to tell the world.And to further market a politician, one needs to have a deep understanding of his political needs, so that we the focus is on empowering parties and getting potential votes. Marketing experts provide you with complete insight of digital marketing which includes web and mobile based political marketing services such as social media marketing, social profiles management, online networking, online presence management, and adding digital campaign management.
Focusing on political digital marketing here are few potential ways to achieve your business targets:
1. Digital Marketing Strategy & Planning
The marketers design a framework that includes a perfect digital marketing strategy according to your needs. The purpose ofplanning is to strategize the process to handle the digital promotions and marketing so as to influence maximum voters and draw the attention of masses towards you with a well-structured and planned political campaign.
2. Social Media Marketing
The primary objective of social media marketing is to widen your reach and expand the number of followers because social media has a knack to attractthe crowd towards you.
Also, researchers reveal that 92% of marketers in 2017 claimed that social media marketing is an important and mandatory step for their business, with 80% indicating their efforts increased traffic to their website. Some of the social media marketing strategies that would be used by us, as strategists are listed below:
- Helping you plan the social media content by considering keyword researchand competitive research to help brainstorm content ideas that will interest your target audience
- Posting regularly on your behalf and offering truly valuable information that your ideal customers will find helpful and interesting
- Maintaining a consistent brand image for your business and services
- Sharing curated links and linking to outside sources improves trust and reliability, and you may even get some links in return.
- Keeping a record of your competitors in the market by closely keeping an eye on them.
3. Website Development
To be digitally connected with the world, a website is the first and foremost necessity. A website has every miniscule detail of each and every service that you offer and keeps update of all the events organized by you and your team. Simultaneouslythis helps your potential voters to know you and contact you easily. Also, this is mandatory to create your web presence to highlight all your achievements and development all at one place.
4. Online Advertisements
Whilesocial media marketing is been take care of, as consultants we make sure to you have your presence over every social platform. This is a part of online advertisements. We promote political parties and candidates in different social channels so that they get heard by greater number of people.Researches reveal that in 2017 advertising revenues of online ads surpassed those of cable television and broadcast television. Thus, one can presume how online ads are becoming a boon to the politicians. Online marketing includes:
- Email marketing
- Search Engine marketing (SEM)
- Social media marketing
- Display advertising (web banner advertising)
- Mobile advertising
5. WhatsApp Marketing
WhatsApp being the mother of all social networking channels, we help you reach virtually to everyone in the city, state, country and the world with one touch. Designing WhatsApp political campaigns by making your group and posting your content in all the other relevant groups, is one of the major tasks to be executed.
To start engaging with people you need to have your number to their phone’s contact list. WhatsAppdoes provide a way to add a click-to-chat link to your website, email signature, or social media pages that make it even easier for people to start the conversation. But always keep in mind that the expectation in messaging is for near-instant replies, so one has to manage their tasks accordingly.
6. Mobile Advertisements
With the advancement in technology, mobile advertising has become essential to implement in your marketing strategies because almost every another person in the world uses smartphone. We help you in building the best mobile and in-app mobile advertising so that your political campaign gets highest recognition and reach the targeted audience of smart phone users.
7. Online Press releases
There is no comparisonwith the content marketing. Writing is a sword that can be used to influence utmost audience. Keeping this in mind, crafting effective Press Releases is our major concern and thereon distributing it across channels to create traffic and increasing online visibility.
As a consultant, it is extremely necessary to understand the market, the audience that you have to target and have a well-defined strategy to get accurate results. And with deep knowledge comes deep understanding!