Charles L .Evans, an economist and the chief executive officer of the Federal Reserve Bank of Chicago, had once said, “In a world of global competition and new technology, the competition is coming from new places.”
This statement quiet aptly explains the importance of technology and the necessary need to be digitally active, be it a businesman, a working professional, a politician or an astrologer.
The generation today has become immensely tech savvy resorting to internet, even for minute issues. This has lead to a tough competition amongsteverybody, including astrologers around the country. The branding and marketing of an astrologer, be it, a palm reader, or a tarot card reader, has to be well analyzed.Few productive strategies of digital marketing, that can be considered are:
Facebook, the most populated social networking platformhas been proven to be the most effective and real medium to generate organic traffic. Whether you are a big corporation or a small local biz, Facebook is one of the most powerful marketing tool. Moreover it is a great place to keep your customers informed about your latest updates, developinga brand identity and broadening your reach. As marketing strategists, we would recommend astrologers, to adapt the following Facebook Marketing tactics to increase their visibility:
- Creating a personal business presence by developing a fan page.
- Maintaining a strong brand presence.
- Joining various Facebook groups that are relevant to your business
- Creating your own group
- Developing significant and effective blogs
- Ask your networks to share your blogs to maximize reach
Also, Facebook’s cost-per-click is cheaper than any other online advertising platform. So altogether if you get more than $4.00 in revenue for every $1.00 you spend on advertising it positively results in a profitable campaign.
Using Google AdWord
Google AdWords is a new and innovative online advertising service developed by Google where business man and advertisers pay bulk amounts to display brief advertising copy, product listings, and video content within the frame of Google ad network to web users. This is executed by creating an audience list in the AdWord account. The account later generates lists of targeted audience who have viewed your astrology website in the past 30 days. Thereafter, a well-crafted display ad is designedwhich will consistently pop up on the user’s screen and entice them to look at your services. Then an ad campaign is set up so that the ad is marketed to the target audience list. This network constitutes of a large number of popular websites that have agreed to allow Google to post display ads on them.
Social Media Promotion
Social media being the trendiest tactic to market your business, helps in achieving your business goals such as:
- Increasing website traffic
- Building conversions
- Raising brand awareness
- Creating a brand identity and positive brand association
- Improving communication and interaction with key audiences
Also, researchers reveal that 92% of marketers in 2017 claimed that social media marketing is an important and mandatory step for their business, with 80% indicating their efforts increased traffic to their website.
Some of the social media marketing tips, that, as consultants, we would execute are:
- Planning the social media content by considering keyword researchand competitive research to help brainstorm content ideas that will interest your target audience
- Posting regularly on your social media and offering valuable information for your ideal customers through images, video, and info graphics
- Maintaining a consistent brand image for your business and services
- Sharing curated links as Curatingand linking to outside sources improves trust and reliability, and you may even get some links in return
Keeping a record of your competitors in the market by closely keeping an eye on them
Facebook Chatbotis the future in this competitive market where everybody is trying to create a place for themselves. Chatbot is a chatting robot or a computer assistance that maintains a conversation on behalf of the sales executive. By adding Chatbot to your Facebook pages, one can easily have instant conversations with the customers about the services. These are nothing but the automated replies generated by the business person to instantly send a reply in their absence.
Henceforth, the inducement of technology, has made it mandatory for every individual to be technology friendly, so as to reach their audiences appropriately. Astrology, luckily, will never go out of trend; no matter how developed the society becomes, people will always consult an astrologer, especially in India, because we are a rich cultural heritage. The constantly evolving thing with an astrologer, will be his tactics to reach his customers through digital media. And, an astrologer will always have a respectable place in the society.